A new hospital needed a strong digital identity in a competitive healthcare market, while communicating multiple specialties, consultants, services, patient education, events and campaigns.
Case study · Healthcare
Building a hospital’s digital presence from the ground up.
- CLIENT
- Corporate Hospitals
- INDUSTRY
- Healthcare
- TIMELINE
- 8 months
- RESULT
- ~2K → 75K+ followers*
01 — CONTEXT
02 — CHALLENGE
The challenge was not simply to publish more content. It was to build a repeatable system around specialist expertise, patient relevance, campaigns and digital discovery.
How do you make 70+ specialists feel like one brand?
03 — STRATEGY
Specialist-led content
Content systems
Video-first communication
Influencer collaborations
Campaign-led marketing
Cross-functional execution
04 — EXECUTION
- Content strategy
- Doctor communication & coordination
- Video production
- Influencer marketing
- Campaign marketing
- Social media
- Digital growth
05 — Result
~2K →
75K+*
75K+*
followers in 8 months
100+*
Influencer collaborations70+*
Specialists coordinated8
Months* Proposed proof — subject to client approval. Chart shape is illustrative between the confirmed start and end points.
06 — Learning
Expertise has to become easier to discover, understand and remember.